Become Ambassador

Welcome To The Race

The Brand Race is a national-level brand and marketing challenge created to ignite strategic thinking, creativity, and tech-powered problem-solving among students. The competition tests participants’ ability to decode real business challenges, craft insightful strategies, and executable solutions for leading brands. Organized by BrandGuff in collaboration with industry experts, The Brand Race brings together Nepal’s brightest young minds and seasoned marketing professionals to shape the next generation of brand builders.

Speaker / Jury Members

Meet the experts who bring experience, insight, and real-world perspective to The Brand Race. They serve as both Bootcamp speakers and competition jury.

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Who can Participate

The Brand Race is open to university students from all over the country who are passionate about ideas, creativity, technology, and solving real brand challenges. Whether you come from engineering, management, IT, or any other background if you’re curious, strategic, and ready to innovate, this race is for you.

The competition celebrates diversity, fresh thinking, and cross-disciplinary collaboration. Students from every region, field, and demographic are encouraged to participate and bring their unique perspective to the table.

To join The Brand Race, you simply need to be enrolled in a university and at least 18 years old at the time of registration. The only requirement is your drive to compete, create, and make your mark.

Our Brief Partners

Meet the forward-thinking brands collaborating with The Brand Race. Their real-life problems become the canvas for young innovators to strategize, create, and transform ideas into impact.

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Stages / Timeline

Registration Opens

January 1, 2025

Registration Closes

TBA

Online Quiz

TBA

Main Event

Bootcamp & Hackathon

WHY TO ATTEND?

For Students

  • ✔ Work on real brand problems
  • ✔ Get mentorship from industry leaders
  • ✔ Learn tools and techniques
  • ✔ Possibility of internship or direct project execution
  • ✔ Portfolio-worthy case decks
  • ✔ Learn frameworks no college teaches
  • ✔ Access to Nepal’s biggest marketing minds
  • ✔ Certificates + recognition

For Brands

  • ✔ Fresh perspective and crowd source ideas
  • ✔ Direct access to diverse talent
  • ✔ Visibility among young audiences
  • ✔ Opportunity to strengthen brand innovation
  • ✔ Ideas ready for execution

Guidelines for Participation

  • Team Size: Each team must include 2–3 members.
  • Eligibility: Open to all university students at the time of registration.
  • Registration: All team members must complete registration before the deadline.
  • Originality: Submissions must be entirely original work produced by the team.
  • Deadlines: Teams are required to meet all submission and presentation deadlines.
  • Code of Conduct: Participants must maintain professional behavior and show respect toward all others.

Prizes & Recognition

1st Place

NPR 1,00,000

2nd Place

NPR 50,000

3rd Place

NPR 25,000

Plus: Certificates, networking opportunities, and potential internships with partner brands!

The clock is Ticking

  • Days
  • Hours
  • Minutes
  • Seconds

The Brand Race is more than just a competition—it's an immersive learning experience. From expert mentorship to career-boosting opportunities, here’s what’s waiting for you!

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Expert-Led Bootcamp

Gain industry insights from top brand strategists and marketing experts before the competition even begins.

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Real-World Branding Challenges

Compete in high-stakes branding tasks designed to mirror real industry projects and challenges.

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One-on-One Mentorship

Receive guidance and feedback from industry leaders to sharpen your brand storytelling, pitching, and strategy skills.

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Career-Boosting Opportunities

Network with top brands and sponsors and open doors for internships and job opportunities in marketing & branding.

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Exciting Rewards & Recognition

Compete for cash prizes, trophies, and exclusive sponsorship perks while gaining recognition as a top brand strategist.

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Showcase Your Creativity

From brand storytelling to video ad creation, this is your chance to showcase your creativity on a grand stage.

FAQs

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ABOUT THE ORGANIZERS

BrandGuff Logo

BrandGuff is a dedicated team of people from marketing and academic avenues, who aspire to pioneer a niche for 'brands' in Nepal. BrandGuff is where Nepal's brand and marketing community comes alive. From spotlighting bold ideas to creating industry-leading events, we bring students, creators, and professionals together to learn, grow, and transform the marketing landscape. We're here to inspire, empower, and elevate the next generation of brand builders.

Founded in 2020 by individuals passionate about business branding, BrandGuff aspires to become a beacon for those seeking to understand the world of brand management and marketing strategies.

Technergy Logo

Technergy Global Pvt. Ltd. is a MarTech company that blends creativity, technology, and strategy to deliver effective marketing solutions through the efficient use of technology. With a long-term vision to become a global creative-tech partner, offering advanced marketing intelligence, AI-driven solutions, and innovative tech products that transform the way brands operate.