The Brand Race is a national-level brand and marketing challenge created to ignite strategic thinking, creativity, and tech-powered problem-solving among students. The competition tests participants’ ability to decode real business challenges, craft insightful strategies, and executable solutions for leading brands. Organized by BrandGuff in collaboration with industry experts, The Brand Race brings together Nepal’s brightest young minds and seasoned marketing professionals to shape the next generation of brand builders.
Meet the experts who bring experience, insight, and real-world perspective to The Brand Race. They serve as both Bootcamp speakers and competition jury.
The Brand Race is open to university students from all over the country who are passionate about
ideas, creativity, technology, and solving real brand challenges. Whether you come from
engineering, management, IT, or any other background if you’re curious, strategic, and ready to
innovate, this race is for you.
The competition celebrates diversity, fresh thinking, and cross-disciplinary collaboration.
Students from every region, field, and demographic are encouraged to participate and bring their
unique perspective to the table.
To join The Brand Race, you simply need to be enrolled in a university and at least 18 years old at
the time of registration. The only requirement is your drive to compete, create, and make your
mark.
Meet the forward-thinking brands collaborating with The Brand Race. Their real-life problems become the canvas for young innovators to strategize, create, and transform ideas into impact.
The Brand Race is more than just a competition—it's an immersive learning experience. From expert mentorship to career-boosting opportunities, here’s what’s waiting for you!
Gain industry insights from top brand strategists and marketing experts before the competition even begins.
Compete in high-stakes branding tasks designed to mirror real industry projects and challenges.
Receive guidance and feedback from industry leaders to sharpen your brand storytelling, pitching, and strategy skills.
Network with top brands and sponsors and open doors for internships and job opportunities in marketing & branding.
Compete for cash prizes, trophies, and exclusive sponsorship perks while gaining recognition as a top brand strategist.
From brand storytelling to video ad creation, this is your chance to showcase your creativity on a grand stage.